United States, 16th Mar 2026 – Pink Moon, a new direct-to-consumer jewelry brand founded by soon-to-be Fashion Institute of Technology graduate Riza Baah, officially launched today with its debut Unfailing Love Collection. At a time when most jewelry is designed primarily as decoration or trend-driven accessories, Pink Moon was created with a different purpose: to give jewelry deeper personal meaning. The collection features rings and earrings designed as wearable affirmations, pieces that symbolize values such as love, confidence, growth, and belonging, and are meant to serve as daily reminders of who the wearer is and who they are becoming. Each design is created to move beyond aesthetics, transforming jewelry into something intentional, personal, and empowering. With every purchase, Pink Moon also contributes to a monthly donation supporting the work of Lifesong for Orphans, extending the brand’s mission of spreading love and support both to its customers and to children in need. Through its designs and its impact, Pink Moon aims to redefine what everyday jewelry can represent. Their Jewelry is something worn not just for how it looks, but for what it stands for.
Pink Moon launches with an initial collection focused on stackable rings and everyday earrings designed for daily wear. The collection features multiple pieces that can be mixed and layered, allowing customers to combine different designs that reflect their personal style and beliefs. The jewelry is crafted using durable, everyday materials and is designed to remain lightweight and comfortable for daily use. Pieces are available through the brand’s ecommerce store at https://pinkmoon.com.co/ and ship across the United States.
The launch collection centers on rings that can be stacked together and earrings designed to complement layered jewelry styling. The stackable concept allows wearers to build combinations that represent different themes or values. Customers may choose to wear several rings together, creating a visual combination that reflects their personality and evolving experiences.
Founder Riza Baah created the brand while studying advertising and marketing at the Fashion Institute of Technology in New York. The idea for Pink Moon came from observing how younger consumers increasingly seek products that feel personal and emotionally meaningful.
“I started Pink Moon because I wanted jewelry that reminded me of who I am and what I believe in,” said Baah. “So many products today focus on trends or appearance. I wanted to create pieces people could wear every day that quietly represent confidence, growth, or belonging. Something simple but meaningful.”
The brand enters a jewelry market that has seen growing interest in personalization and symbolic products. Many Gen Z and younger millennial consumers are drawn to brands that reflect individuality and personal values rather than status or luxury. This shift has fueled demand for jewelry that carries meaning beyond decoration.
Pink Moon’s concept focuses on creating simple pieces tied to affirmations and emotional themes. Instead of designing collections purely around seasonal fashion trends, the brand builds its designs around ideas people want to carry with them in everyday life. Each piece represents a concept such as confidence, love, transformation, or growth.
The stackable design is a core part of the brand’s identity. Rings can be layered together to create combinations that evolve over time as customers add new pieces. This allows the jewelry to grow with the wearer and reflect different stages of life or personal milestones.
Pink Moon primarily targets Gen Z and young millennial consumers who value individuality, creativity, and self expression in the brands they support.
The brand is launching as a digital first business, selling directly through its ecommerce platform while focusing marketing efforts on visual storytelling through social platforms such as Instagram and TikTok. These platforms allow customers to discover the meaning behind each piece and share how they style and combine their jewelry.
Pink Moon’s long term goal is to build a community around symbolic jewelry and personal expression. By focusing on meaning driven design and everyday wearable pieces, the brand hopes to create jewelry that becomes part of people’s daily lives rather than occasional accessories.
For more information visit https://pinkmoon.com.co/ .
About Pink Moon
Pink Moon is a direct-to-consumer jewelry brand redefining the role jewelry plays in everyday life. Founded by soon-to-be Fashion Institute of Technology graduate Riza Baah, the brand creates rings and earrings designed as wearable affirmations—pieces intended to carry meaning, not just beauty. Built on the belief that what we wear can shape how we feel, Pink Moon designs jewelry that symbolizes values such as confidence, growth, love, and belonging. Each piece is created to serve as a daily reminder of identity, intention, and self-belief—transforming jewelry from simple adornment into something deeply personal. Through its direct-to-consumer model, Pink Moon connects customers directly with the brand’s mission: to create jewelry that reflects personal meaning while encouraging self-love and connection. The brand’s debut Unfailing Love Collection introduces pieces designed to be worn every day as symbols of affirmation, purpose, and individuality. Pink Moon sells its collections online, making intentional jewelry accessible to a new generation seeking more meaning in what they wear.
Media Contact
Organization: Pink Moon
Contact Person: Riza Baah
Website: https://pinkmoon.com.co/
Email: Send Email
Country:United States
Release id:42657
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